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Nestle Prepared Foods (NPF) has identified several trends increasing time pressure on dual-income households, sharpening decline in culinary skills, growth of empty-nester households, an increasing

Nestle Prepared Foods (NPF) has identified several trends increasing time pressure on dual-income households, sharpening decline in culinary skills, growth of empty-nester households, an increasing belief that good food equals good health, and growing concern with obesity. How might these trends translate into opportunities? How would you advise NPF?

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