Question
Nestle Prepared Foods (NPF) has identified several trends increasing time pressure on dual-income households, sharpening decline in culinary skills, growth of empty-nester households, an increasing
Nestle Prepared Foods (NPF) has identified several trends increasing time pressure on dual-income households, sharpening decline in culinary skills, growth of empty-nester households, an increasing belief that good food equals good health, and growing concern with obesity. How might these trends translate into opportunities? How would you advise NPF?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
