*Net Promoter Scores*

need helps with 33-36

Rating 0 1 A survey of Ramada Inn (hotel) customers designed to measure customer loyalty was conducted by applying the Net Promoter metric. A sample of 960 customers was drawn. Respondents reacted to a single question: "On a scale of 0 to 10, with being "not at all likely" and 10 being "very likely, how likely are you to recommend Ramada Inn to a friend, colleague, or relative?" N 3 7 9 14 25 Results of the survey appear to the right 2 3 4 5 6 7 8 9 10 69 184 283 227 90 33. Calculate Ramada Inn's Net Promoter Score (6 points) 34. Write 1-2 sentences explaining what the NPS for Ramada means. (6 points) Answer: Net Promoter-Ramada The table to the right is a compilation of Net Promoter Scores for other hotel chains, 35. Cakulate the average NPS for this competitive set of hotels. (2 points) 36. Describe how Ramadana's Net Promoter Score compares to the NPS of its competitors. (8 points) Answer: 2 Brand Comfort Inn Holiday Inn La Quinta Motel 6 Ramada Inn Super NPS 12 29 23 -15 14 35 26 27 2 NPS Average Hotels