Netflix is arguably the most popular and successful streaming company. However, in the last years, the company has started to crumble under pressure due to
Netflix is arguably the most popular and successful streaming company. However, in the last years, the company has started to crumble under pressure due to not only fierce competition but also its own business decisions. As a result, Netflix lost more than a million subscribers in 2022 and is increasingly losing its market share to competitors. Netflix is expected to lose more viewers and subscribers in the following years...
Questions:
- Do some research on the topic and develop the ideas presented in the text.
- Do you think that the success of Netflix in the first place was by chance? Why and why not? (think of external environmental factors).
- After applying SWOT analysis, suggest marketing strategies to help Netflix reposition itself in the market. (for example, you may consider the pricing strategy, targeting Gen Z, and content quality/diversification)
- Which among Netflix’s competitors do you think will be gaining more ground in the streaming market?
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Netflix was founded in 1997 as a DVDbymail service and later transitioned to streaming services in 2007 Since then it has become a dominant player in the streaming market with over 200 million subscri...
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Authors: Roberta S. Russell, Bernard W. Taylor
7th Edition
9781118139523, 0470525908, 1118139526, 978-0470525906
