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Netflix's executive team are reviewing four proposed CSR changes: Making a $250,000 donation to Nature Conservancy, a global non-profit organisation, to support their grassland conservation

Netflix's executive team are reviewing four proposed CSR changes:

  1. Making a $250,000 donation to Nature Conservancy, a global non-profit organisation, to support their grassland conservation programme in Lightening Creek Range (Oregon). Lightening Creek Range is one of the most ecologically important prairies in the United States.
  2. Providing finance and other resources to support the Green Film School Alliance, a collaboration between leading film schools to integrate sustainable production practices into their programs, committing together to bring common language, standards, and tools to their institutions.
  3. Sponsoring the "swing for good" golf tournament raising money for education in impoverished communities in the Los Angeles area. The tournament regularly attracts star names from Film and TV
  4. The continued switching of electricity consumption from renewable sources across Netflix' data centres following research that showed that these centres only accounted for 5% of Netflix' carbon footprint.

Critically discuss, using Porter and Kramer's CSV framework, WHICH CATEGORY OF THE CSV FRAMEWORK EACH INITIATIVE GOES INTO. (GENERIC SOCIAL IMPACTS OR VALUE CHAIN SOCIAL IMPACTS OR SOCIAL DIMENSIONS OF COMPETITIVE CONTEXT)

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