Question
new marketing mix for Patty's Pizzeria that: (a) Addresses the new information in the scenario (b) Meets budgetary requirements (c) Meets organizational, strategic, and operational
new marketing mix for Patty's Pizzeria that:
(a) Addresses the new information in the scenario
(b) Meets budgetary requirements
(c) Meets organizational, strategic, and operational objectives
(d) Meets the desired positioning
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
