new PC Current Attempt in Progress Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fixed costs Net operating income Sole Inserts Division $491.900 309,000 182,900 122.200 $60.700 Heel Inserts Division $2,537,000 2,016,000 521,000 349 200 $171,800 Total Shoe Shock $3,028.900 2.325,000 703,900 471,400 232,500 171,600 $60,900 Helen Martin is Shoe Shock's sales manager. Although this statement provides useful information, Helen wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drugstores. (a) Prepare a segment margin income statement for Shoe Shock'stwo distribution channels. (Enter negative amounts using elthera negative sin preceding the number eg.-45 or parenthesesc.(45)) Specialty Footwear Stores Current Attempt Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fixed costs Net operating income Sole Inserts Division $491.900 309,000 182.900 122.200 $60.700 Heel inserts Division $2,537.000 2,016,000 521,000 349,200 $171.800 Total Shoe Shock $3,028,900 2.325,000 703,900 471,400 232,500 171.600 $60.900 Helen Martin is Shoe Shock's sales manager. Although this statement provides useful information, Helen wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores. - /9 E Question 3 of 3