Question
NewHorizon , a marketing research centre, provides unbiased research, analysis and advice to help companies in making strategic decisions. NewHorizon s current project is to
NewHorizon, a marketing research centre, provides unbiased research, analysis and advice to help companies in making strategic decisions. NewHorizons current project is to submit a report on the recent situation of textile industry in area X. As an analyst in NewHorizon, you are required to draft the spinning mill section of the report. The statistical data of all the spinning factories in area X during 2005 ~2006 have been collected by your team partners. Some of the data are shown in Table 2. Note: Appropriate supporting outputs of SPSS should be included in your answers.
2. Group the spinning mills into 4 clusters according to their Spindle Numbers and Gross Profits by using TwoStep Cluster Analysis function of SPSS. Generate proper tables and figures to support your answers on the following questions.
- Interpret the findings of the spinning mills clustering.
- Give a brief evaluation on the clustering results.
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