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Next> Question 1 O Question 2 8329*#*04 O Question 3 Given the following data from a recent Comparative Competitive Efforts page in the CIR: O

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Next> Question 1 O Question 2 8329*#*04 O Question 3 Given the following data from a recent Comparative Competitive Efforts page in the CIR: O Question 4 Your Industry Question 5 INTERNET SEGMENT Your Company Company Average vs. Ind. Avg. Question 6 Retail Price ($ per pair) $66.00 $76.28 -13.0% Search Engine Advertising ($000s) O Question 7 Ow 6,000 6,225 -3.6% Free Shipping Question 8 No None Same S/Q Rating 6.3 6.3 Question 9 0.0% Model Availability BOO 300 0.0% Question 10 Brand Advertising 13,000 -14,350 -9.4% Question 11 Celebrity Appeal 70 111 -36.9% Question 12 Brand Reputation 70 76 -7.9% Question 13 Online Orders (000s) 539 538 +0.2% Pairs Sold (000s) O Question 14 539 538 +0.2% Market Share (%) 10.0% 10.0% 0.0% Question 15 Question 16 O Question 17 Based on the above data for your company, which of the following statements is false? Question 18 O Question 19 Copyright @ by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting is expressly prohibited and constitutes copyright violation. Question 20 Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." = Answered O = No Answer Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company had a price-based competitive disadvantage of 13.0%. O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation

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