Question
Nike, a producer of sports shoes, has engaged a marketing research company to conduct a survey to find out general attitudes towards its brand of
Nike, a producer of sports shoes, has engaged a marketing research company to conduct a survey to find out general attitudes towards its brand of shoes. The questionnaire included the following variables:
1)Gender (1 = "Female", 2 = "Male")
2)Awareness of Nike (1 = "Very unfamiliar", 7 = "Very Familiar")
3)Attitude toward Nike (1 = "Very unfavorable", 7 = "Very favorable")
4)Preference for Nike (1 = "Very low", 7 = "Very high")
5)Purchase intention for Nike (1 = "Very low", 7 = "Very high")
6)Loyalty for Nike (1 = "Very low", 7 = "Very high")
7)Distance (Average distance ran per week in km)
8)Style (1 = "Not important at all", 5 = "Very important")
9)Value (1 = "Not important at all", 5 = "Very important")
10)Design (1 = "Not important at all", 5 = "Very important")
11)Colour (1 = "Not important at all", 5 = "Very important")
12)Price (1 = "Not important at all", 5 = "Very important")
13)Age (1 = "21 years & below", 2 = "22 to 25 years", 3 = "26 years & above")
Q3. What type of form of response is used for "Design"?
a)A 7-point Likert scale measure
b)A continuous scale measure
c)A 5-point Likert scale measure
d)A categorical scale measure
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