Nike, a producer of sports shoes, has engaged a marketing research company to conduct a survey to find out general attitudes towards its brand of shoes. The questionnaire included the following variables:

1)Gender (1 = "Female", 2 = "Male")

2)Awareness of Nike (1 = "Very unfamiliar", 7 = "Very Familiar")

3)Attitude toward Nike (1 = "Very unfavorable", 7 = "Very favorable")

4)Preference for Nike (1 = "Very low", 7 = "Very high")

5)Purchase intention for Nike (1 = "Very low", 7 = "Very high")

6)Loyalty for Nike (1 = "Very low", 7 = "Very high")

7)Distance (Average distance ran per week in km)

8)Style (1 = "Not important at all", 5 = "Very important")

9)Value (1 = "Not important at all", 5 = "Very important")

10)Design (1 = "Not important at all", 5 = "Very important")

11)Colour (1 = "Not important at all", 5 = "Very important")

12)Price (1 = "Not important at all", 5 = "Very important")

13)Age (1 = "21 years & below", 2 = "22 to 25 years", 3 = "26 years & above")

Q3. What type of form of response is used for "Design"?

a)A 7-point Likert scale measure

b)A continuous scale measure

c)A 5-point Likert scale measure

d)A categorical scale measure