Nike Inc. is a publicly traded company with a sizable shareholder base that has incorporated ethics into its methods of financial management. Nike has advanced healthy environmental policies and moral labor practices to a great extent. Nike has encountered difficulties in controlling the transparency of its supply chain, namely in guaranteeing that its manufacturers follow labor laws and environmental regulations. Nike has stayed true to its ethical standards by making investments in fair labor practices and sustainable materials, even in the face of market pressure to cut prices. This strategy benefits the company's long-term profitability and reputation, which is in line with the financial manager's fiduciary duty to maximize shareholder wealth