Nike made a successful transition in becoming a global presence in another country.

Answer the following questions:

• What type of business are they? What product do they sell?
• What is the importance of marketing in a global economy?
• Did the product have universal demand?
• Were there any obstacles while entering another country? What were they?
• How did they create global brand?
• Did the company have to make any modifications to their product? How?
• What is importance of market research?
• What was the benefit for the company to become a global business?