NINTENDO WII'S SUCCESS

The Japan giant video game producer Nintendo lunched its new product Wii in late 2006. The Wii home video game console primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. the unique selling point for this new video games console is its wireless controller which can be used as a handheld pointing device and detect movement in three dimensions. the Wii not only provides a new way of playing video games but also widens its target consumers to almost everybody simply because of its user friendliness.

Since its successful launch in 2006, Nintendo continues to innovate the Will's peripheral products like Wii sports and Wii fit. On March 25, 2009, at the Game Developers conference, the President of Nintendo Japan, Satoru Iwata, reported that the worldwide shipments of Wii had reached 50 million.

What makes Nintendo Wii an outright success in the market? the president of Nintendo America, Reggie fils-Aime suggested that it simply because of Nintendo's consumer driven marketing strategy-to drive the company's business through the eyes of their customers. Wii's country of origin-Japan- is well known as a health-conscious nation in which people live longer. This collective nature of its culture makes it members highly value family and social bonds. However, nowadays people have very busy work lives and have less time for exercise and family gatherings. the Nintendo Wii enables users to solve these dilemma through exercise by playing the Wii games with their family members or friends at home after work or on weekends

QUESTIONS

a) What consumer needs are driving the success of the market adoption of Nintendo Wii?. NB: Consider the innate and acquired needs

b) On the basis of the market success of the Nintendo Wii, explain the importance of understanding customer needs and motivation in new product adoption?

instruction : the entire solution should be at least two pages.