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nnovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are $ 5 comma 3 0 0
nnovation Company is thinking about marketing a new software product. Upfront costs to market and develop the product are
$ comma comma
The product is expected to generate profits of
$ comma comma
per year for
years. The company will have to provide product support expected to cost
$ comma
per year in perpetuity. Assume all income and expenses occur at the end of each year.
a What is the NPV of this investment if the cost of capital is
Should the firm undertake the project? Repeat the analysis for discount rates of
and
respectively.
b How many IRRs does this investment opportunity have?
Hint:
Consider the two alternative discount rates we used in our analysis in part
a
c Can the IRR rule be used to evaluate this investment? Explain.
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