Nokia was the undisputed market leader of the global mobile handset market for a decade till 2007. At this time Nokia had approximately 50% share of the mobile handset market. However Nokia started to lose market share from 2007 and by 2013 it had less than 5% market share.

Source:

https://www.zdnet.com/article/nokia

ASSIGNMENT FOR THIS WEEK:

1. Research why Nokia lost its market share so drastically from 2007 to 2013.

2. Give your opinion about what were the critical factors that lead to this drastic decline in market share.