Question
Communication process: 1. Information source: 2.Encoding: 3.Message channel 4.Decoding 5.Receiver. 6.Feedback 7.Noise Question: a) Describe the steps b) Example of how cultural difference can affect
Communication process:
1. Information source:
2.Encoding:
3.Message channel
4.Decoding
5.Receiver.
6.Feedback
7.Noise
Question: a) Describe the steps
b) Example of how cultural difference can affect the final mesage
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
