1. What are the commonly used internal and external sources of information you will use in the workplace to forecast market trends
2. Briefly explain the content you would present in a fully developed marketing plan
3. What are the software applications commonly used in quantitative and qualitative analysis?
4. List the codes of practice and conduct relevant to marketing and briefly explain each one
5. What are the market research principles and practices?
6. What are the statistical concepts, methods, techniques and reporting formulas commonly used in market research?