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Nonprobability samples: a. offer an easy method for determining sampling error b. include any sample in which little is done to obtain a representative cross
Nonprobability samples:
a. | offer an easy method for determining sampling error |
b. | include any sample in which little is done to obtain a representative cross section of the population |
c. | often start out with random numbers to ensure selection of subjects is truly random |
d. | require more expensive marketing research than probability sampling |
e. | by definition must be representative of the population |
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