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Nonprobability samples: a. offer an easy method for determining sampling error b. include any sample in which little is done to obtain a representative cross

Nonprobability samples:

a.

offer an easy method for determining sampling error

b.

include any sample in which little is done to obtain a representative cross section of the population

c.

often start out with random numbers to ensure selection of subjects is truly random

d.

require more expensive marketing research than probability sampling

e.

by definition must be representative of the population

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