Nonprofits compel donors to give their money as a donation in order to support a campaign. For-profit, commercial businesses recruit investors to give their money as capital in order to fund the business in a start up phase or to launch a new venture. This is semantics, really. The biggest difference between the two is that donors can deduct the donation from their taxes as charitable giving, while investments are not tax deductible, but can receive equity or stake in the company off of profits the business makes.

Develop a three-tier fundraising campaign that includes: 1) a crowdfunding project, 2) a fundraising event, and 3) a letter- writing appeal .

Write out a plan that defines a goal for each tier and includes a full of each tier's event. Based on the average success rates of each fundraising effort , calculate your potential success rate for each of the three tiers.

Crowdfunding has an average of 33% success rate. Calculate out your crowdfunding goal based on this percentage, keeping in mind that some crowdfunding services DO NOT reward you with the money earned unless you reach 100% of your goal.

Event success rates vary depending on the type of event. See here for more details. Calculate out your event fundraising goal based on this percentage .