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Not all customers have the same value to the organization.What does this mean in terms of managing CRM.How is this related to the concept of
- Not all customers have the same value to the organization.What does this mean in terms of managing CRM.How is this related to the concept of Customer Lifetime Value?
- Discuss customer anticipation or expectation and customer satisfaction.What does this imply in managing customer relationships?
- What do we mean by the value chain?Why is this an important concept in CRM?
- Define mass customization.How does this concept relate to customer satisfaction and customer retention?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
