Question
Using your own words, Nestle Bear Brand Sterilized milk has been trusted for its superior value and high-quality ingredients such as Vitamin A, B, C,
Using your own words, Nestle Bear Brand Sterilized milk has been trusted for its superior value and high-quality ingredients such as Vitamin A, B, C, D, E, high source of Calcium, Iron and Zinc used in its manufacturing process and unique aromatic and creamy taste. Bear Brand Sterilized offers four formulas (regular, low fat, non-fat and high folate) and four flavours (white malt, white tea, white kidney bean and goji berry). By using DRIP Model, construct an Integrated Marketing Communication plan to grow Nestle Bear Brand's brand name in Malaysian market. (20 marks)
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