Note: Answer Q.NO.8 1. Explain the meaning of the terms product and service (3 Marks) 2. Describe the three groups of industrial products and services cited in the text. (3 Marks) 3. List the product attributes through which benefits are communicate and delivered to customers. (3 Marks) 4. What are the 3 possible strategies available for marketers in the maturity phase of the PLC. (3 Marks) 5. Outline the reasons for new products failure. (3 Marks) 6. Discuss the differences between a product's design and style. (3 Marks) 7. Write short notes on: (3 Marks) A) Idea screening B) Concept testing C) Commercialization