Note: Discuss each point detailed.

Question 1:

(A). Collect a sample of three Ads (YouTube Links) that appeal to Instrumental Conditioning. Which type of conditioning is being communicated in each ad and how is this done?

Ad 1 Link:

Ad 2 Link:

Ad 3 Link:

(B). Is this an effective approach to designing a marketing communication?

Question 2:

Collect ads for four different brands (Print ad) in an identical product category (e.g., detergent, cars, toothpaste, etc).Discuss how psychographics segmentation was used within the ads and the media format in which they appear?