Question
(Note: I chose Apple company before. Please answer these Questions for Apple. I have the answer for 4-1, 4-2, and 4-3. I just need answer
(Note: I chose Apple company before. Please answer these Questions for Apple. I have the answer for 4-1, 4-2, and 4-3. I just need answer for Questions 4-4, 4-5, 4-6, 4-7 please)
Question 4-1
Identify which channel and intermediaries will provide the best coverage of the target market for the market-leading company in any industry of your own selection.
Question 4-2
Rank the four customer service factors (time, dependability, communication, and convenience) from most important to least important from customers' point of view in any industry of your own selection.
Question 4-3
Identify concrete actions to improve upon the most important service factor(s) based on the ranking results in question 4-2.
Question 4-4
Please (a) in any industry of your own selection, please identify a dilemma involving the use of overseas suppliers in a US company's supply chain. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (b) discuss your alternatives to solve the dilemma; (c) recommend the best alternative; (d) explain why the recommendation provides a comprise that manages to make, to a reasonable degree even though not perfectly, both investors and customers happy.
Question 4-5
In any industry of your own selection, please describe the breadth of the market-leading company's product line (broad versus narrow) and the amount of value added (low versus high).
Question 4-6
Describe what you think is an appropriate combination of retail pricing, store location, retail communication, and merchandise assortment for the market-leading company in any industry of your choice across all 50 states in the U.S.A.
Question 4-7
Identify the target audience for the market-leading company in any industry of your own choice.
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