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Q8. What are the 7P's in Service Marketing Mix? Explain in details the significance in service industry. Marks: 15 Q10. What is Porter's Five
Q8. What are the 7P's in Service Marketing Mix? Explain in details the significance in service industry. Marks: 15 Q10. What is Porter's Five Forces Model? Explain the Competitive Position Analysis. Marks: 15
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Q 8 Service marketing focuses on bringing intangible benefits to customers or benefits that they cant see touch or feel Professionals use service marketing to build loyalty and maintain longterm relat...
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Business Driven Information Systems
Authors: Paige Baltzan, Kathy Lynch, Peter Blakey
2nd Edition
978-0077364120, 0077364120
