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Note: The answer to each of the following questions should not exceed more than a single sided page. Therefore please think carefully and then try

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Note: The answer to each of the following questions should not exceed more than a single sided page. Therefore please think carefully and then try to answer the questions. Further, your answer should be free from grammatical and spelling mistakes. Overcutting/spelling/grammatical mistakes will result in deduction of Marks. Question No. 1: Based on the interviews with the customers, the PEL has witnessed customers concerns regarding the prices and the quality of its refrigerator. Keeping in mind this scenario, you are required to write MDPs and associated Marketing research Objectives. (Marks 10) Question No. 2: Please write down at-least 5 items to measure students' satisfaction level with the module instructor of Research Methodology by using a 5 Point Likert scale (Marks 10) Question No. 3: Please write down at-least 5 items to measure students' satisfaction level with the facilities available at the Univeristy of Sahiwal by using a 5 Point Likert scale (Marks 10) Question No. 4: You are required to interpret the given output table. The items included in this table were asked on a Scale ranging from 1-Strongly Disagree to 5-Strongly Agree (Marks 10) Note: While interpreting the data, please do not forget to mention the mean value and significance value in the brackets. One-Sample Statistics N Mean Std. Deviation Std. Error Mean Sig value BZU has well equipped lab 44 2.3182 .98294 .14818 0.001 BZU has well trained staff 44 3.7273 .75832 .11432 0.020 BZU has adequate facilities 44 2.5227 1.08881 .16415 0.030 BZU offers conducive learning 0.450 3.2500 .91816 .13842 environment BZU has qualified faculty 0.012 44 3.3864 84126 .12682 members Question No. 5: Write the situations in which the researcher will prefer to use One-to- One Interview and Group Interview (Marks 10) 44 Note: The answer to each of the following questions should not exceed more than a single sided page. Therefore please think carefully and then try to answer the questions. Further, your answer should be free from grammatical and spelling mistakes. Overcutting/spelling/grammatical mistakes will result in deduction of Marks. Question No. 1: Based on the interviews with the customers, the PEL has witnessed customers concerns regarding the prices and the quality of its refrigerator. Keeping in mind this scenario, you are required to write MDPs and associated Marketing research Objectives. (Marks 10) Question No. 2: Please write down at-least 5 items to measure students' satisfaction level with the module instructor of Research Methodology by using a 5 Point Likert scale (Marks 10) Question No. 3: Please write down at-least 5 items to measure students' satisfaction level with the facilities available at the Univeristy of Sahiwal by using a 5 Point Likert scale (Marks 10) Question No. 4: You are required to interpret the given output table. The items included in this table were asked on a Scale ranging from 1-Strongly Disagree to 5-Strongly Agree (Marks 10) Note: While interpreting the data, please do not forget to mention the mean value and significance value in the brackets. One-Sample Statistics N Mean Std. Deviation Std. Error Mean Sig value BZU has well equipped lab 44 2.3182 .98294 .14818 0.001 BZU has well trained staff 44 3.7273 .75832 .11432 0.020 BZU has adequate facilities 44 2.5227 1.08881 .16415 0.030 BZU offers conducive learning 0.450 3.2500 .91816 .13842 environment BZU has qualified faculty 0.012 44 3.3864 84126 .12682 members Question No. 5: Write the situations in which the researcher will prefer to use One-to- One Interview and Group Interview (Marks 10) 44

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