Question
Now imagine that you are now planning for the second survey study (descriptive research) for the Green Project. Based on the confidence interval approach, you
Now imagine that you are now planning for the second survey study (descriptive research) for the Green Project. Based on the confidence interval approach, you calculated that the necessary sample size is 500 participants. For this survey study, you would only include current dog owners in Victoria as the target population.
Your study 1 results show that dog owners tend to have different preferences for pet products/brands in different age and gender groups, but not much different across different regions/cities.
For this study, you have about 4 weeks for the data collection process and there is sufficient budget to fund the data collection. The questionnaire that you designed for this study is about 15 minute-long.
Please indicate whether it is possible to use a sampling frame to draw eligible samples for this study and if yes, what sampling frame you would use (assume you have access to it).
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