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Now Johnny must determine how he will promote his product. He has heard that he needs an IMC plan. He asks you about this.

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Now Johnny must determine how he will promote his product. He has heard that he needs an IMC plan. He asks you about this. What does IMC stand for? (2 marks) There are six (6) steps in the IMC process. Identify the six (6) steps. (6 Marks) SIX STEPS IN THE IMC PROCESS (1 Mark Each)

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