Nowadays companies are aware that using social media may generate interest for their products and services and may have a direct impact on sales and brand reputation. Companies also gain more opportunities from what customers are expressing in terms of needs, by inferring these needs in their marketing activities such as product promotion.

Provide 2 examples of advertising (Ad) retrieved from YouTube and identify the need(s) that they may appeal to. Analyze each Ad and break it down into visual/audio elements (i.e., script, symbols, music, colors, etc.). Explain the link between these elements and any need you may identify.