Which of the Four Utilities of Customer Value is a brewing company controlling when it emphasizes in its advertising that no preservatives have been used in manufacturing the brews?

a.Time

b.Ease of Possession

c.Form

d.Place

The insight that differentiates the humanity-centric generation of marketing thought from preceding generations identified by Philip Kotler is that:

a.The market system emphasizes production for exchange over production for use.

b.Drawing on the fields of sociology, psychology, and economics enhances marketing performance.

c.Customers should be viewed as collaborative partners not as passive targets.

d.The desire to purchase, which affects demand, can be manipulated through promotional activity.

The free shipping and manufacturer's warranty that comes with a coffee maker represent which category of purchase criteria among the Four Utilities of Customer Value?

a.Form

b.Ease of possession

c.Time

d.Place

What goal does the "Place" strategy as part of the Marketing Mix aim to accomplish?

a.Delivering service utility via form and function at a specific price.

b.Defining the range within which an offering's prices must be placed deliver value.

c.Getting the right goods to the right place and in the right quantity.

d.Undertaking environmental marketing to create demand, meeting customers where they are.

Which of the following lists contains all three of the outcomes defined as components of the triple bottom line?

a.The financial, social, and environmental effects of a company's actions.

b.The fiscal, social, and economic effects of a company's actions.

c.The impact of consumers' demand for engagement, globalization, and participation in creative work.

d.The effects of faster communications, transportation, and financial transactions on a company's actions.

The example of quinoa in this chapter was used to illustrate an aspect of the globalization paradox. Which statement BEST summarizes the point made by that example?

a.Consumers must be responsible to a triple bottom line of economic value, social progress, and environmental health.

b.Technology reduces borders and barriers to entry, thereby lowering competition.

c.Globalization is creating a more uniform culture but at the same time stimulates interest in a more diverse culture.

d.Globalization brings new opportunities for profit, but those opportunities may be offset by potential costs to society.

Customer value is identified in the text as possessing specific attributes. These include which four traits?

a.Interactive, dynamic, relativistic, and conditional

b.Meaningful, dynamic, conditional, and subjective

c.Variable, equivalent, conditional, and interactive

d.Dynamic, relativistic, conditional, and communicable

Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value?

a.Form, function, time, and place

b.Form/function, time, place, and price

c.Form, time, place, and ease of possession

d.Time, place, ease of possession, and competitive differentiator.

The correct sequence for the four eras identified in the history of marketing by Kurtz (2010) include:

a.Production era, Sales era, Marketing era, and Relationship era.

b.Production era, Marketing era, Sales era, and Relationship era.

c.Production era, Sales era, Relationship era, and Marketing era.

d.Sales era, Production era, Marketing era, and Relationship era.

A feature that MOST identified the Production era was

a.The shift from production for use to production for exchange.

b.The shift from proliferation of goods for agricultural use to industrial use.

c.The emergence of the advertising discipline.

d.The shift from focusing on production of goods to finding customers.