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o Define sustainability and discuss why it is important for companies. Discuss, is sustainability related only to environmental issues or does it extend further
o Define sustainability and discuss why it is important for companies. Discuss, is sustainability related only to environmental issues or does it extend further for the decisions/policies of the business? Discuss how is sustainability related to other course concepts, such as corporate governance, corporate social responsibility, stakeholders, corporate culture, etc?
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1 Define sustainabilty and discuss why it is important for companies Sustainability is the ability to meet the needs of the present without compromisi...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
