O Marketing strategy - What are the different types of organizations? o Be able to identify an organization type when given a description. What are the components of the organizational foundation? What purpose does each component serve? What's a SWOT analysis? o Be able to identify strengths, weaknesses, opportunities and threats whengiver a description What are the types of competitive advantage? o Be able to identify the advantage when given a product/brand. o What is a sustainable competitive advantage? Why does it matter? What's the BCG matrix? o Be able to identify a brand/product and what category it belongs to within the matrix. o Know the strategies most appropriate for each category. What's diversification analysis/Ansoff's matrix? Be able to identify a brand/product and what category it belongs to within the matrix