Oasis Getaway Resorts contacts Renata, a market researcher, to assess consumer satisfaction with the resort services provided by the company. To conduct the research, Renata collects feedback from customers by distributing questionnaires that consist of ten questions. Each question has to be rated on a scale of 1 to 5, with 1 being completely dissatisfied and 5 being completely satisfied. One question from the questionnaire is as follows: The measurement approach used by Renata is an example of what type of measure