Objections are an everyday occurrence in the selling world. You will experience one or more objections in a selling sequence.

Six types of objections are common:

Types of Objections

Prospects may object for any reason, but there are six major categories into which most objections fall. When you are prepared for all these objections, you can handle them successfully. To overcome the objection, you must create a Feature, Advantage, and Benefit (FAB) for each type of objection.

Product objection

Source objection

Price objection

Money objection

Im already satisfied objection

I have to think about it objection

Review the textbook to provide insight on answering those types of objections. Place your answers in the form of a FAB.

Objection Assignment Fillable Chart: What would you say?

Objection Feature Advantage Benefit

Product Objection
Source Objection
Price Objection
Money Objection
Im already satisfied. Objection
I have to think about it. Objection