Objective: The goal of this assignment is to conduct comprehensive market research to support the launch of a new product or service in a specific industry.

Instructions: Select a Product/Service: Choose a product or service that is not currently in the market but has the potential to meet a specific need or solve a problem.

Define the Target Market: Clearly define the target market for your product or service. Consider demographics, psychographics, and any other relevant factors. Secondary Research:

Conduct thorough secondary research to understand the industry and market trends. Explore existing competitors and analyze their strengths, weaknesses, opportunities, and threats (SWOT analysis). Examine consumer behavior and preferences related to similar products or services.