Question
Obtain examples of advertising found in newspapers, magazines, TV, radio, YouTube, etc. Secure at least one example for each of the advertising types: Product and
Obtain examples of advertising found in newspapers, magazines, TV, radio, YouTube, etc.
Secure at least one example for each of the advertising types: Product and Institutional
The target market the advertising is trying to reach
Your analysis of the effectiveness of the ad in attempting to appeal to the target market
Does the ad reflect a Push or a Pull strategy?
Your discussion of the ad itself using the AIDA (Attention, Interest, Desire, Action) concept.
Does the advertisement accomplish AIDA successfully?
What type of execution approach is being used?
What would you do differently to make the ad more successful?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
