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Occupancy and rental expenses Direct fixed workshop and bike costs $176 000 $90 000 Fixed Fixed The second option that Amy has been exploring is

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Occupancy and rental expenses Direct fixed workshop and bike costs $176 000 $90 000 Fixed Fixed The second option that Amy has been exploring is to offer a wider product range, including two other specialist bikes: adult mountain bikes and adult road bikes. From her investigations, Amy realises this is a highly competitive part of the market, but she thinks she needs to offer a wider range of bikes to attract higher-end buyers. She has provided a set of estimates for these multiple products: Multiple products Youth 1600 $500 $350 Road 1600 $1200 $620 Mountain 800 $900 $590 Bike sales volume Average selling price Average variable cost of bike (purchase of basic bike, additional assembly related costs) Direct fixed workshop and bike costs Other cost items Sales and marketing General and administration expenses Occupancy and rental expenses $ 90 000 $172 000 $190 000 $376 000 $136 000 $164 000 Additional information Fixed Fixed Fixed f) Amy is a little worried about her estimates around selling price, volume and costs for multiple products. By way of illustration, she is thinking about raising the price on the Youth Bikes by 15% with an impact of reducing sales volume by 10%. At the same time, she would like to try decreasing the price of Road Bikes by 15% with an increase in sales units of 20%. Explain the likely impact of these changes on planned profits. Show your workings. (15 marks) Type your answer here

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