Question
Often a target profit is used to determine whether a customer account is profitable. Which of the following statements is/are correct about customer profitability analysis?
Often a target profit is used to determine whether a customer account is profitable. Which of the following statements is/are correct about customer profitability analysis?
Statement 1: If account revenues exceed "account expenses + target profit", account is profitable and generates a return in excess of minimum required rate of return.
Statement 2: If account revenues exceed expenses but are less than "account expenses + target profit", account is not profitable and does not meet the minimum required rate of return.
Statement 3: If account revenues exceed expenses but are less than "account expenses + target profit", account is profitable but does not meet the minimum required rate of return.
a. | Statement 1 only | |
b. | Statement 2 only | |
c. | Both statements 1 and 2. | |
d. | Both statements 1 and 3 |
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