OK, this week we are covering user generated content in my MKT 301 course.

I am curious as to how one would employ user generated content to promote, brand, and attract customers to a new yoga studio.

How will one create the "buzz" they need to launch a yoga studio?

Why would you selected one type of user generated content over another?

How will one get customers to participate? What's in it for them?

Thank you, in advance for your time.