OL 326: Final Project Guidelines and Rubric Overview The final project for this course is the development of a corporate social responsibility (CSR) analysis based on a corporation that has endured CSR issues. The analysis examines how the CSR issue impacted the corporation and its stakeholders. Prompt To successfully complete the final course project, select a company that has experienced CSR issues for analysis. Examine how the CSR issue impacted the corporation in the short term and describe the actions the corporation took to resolve those CSR issues in the long term. You should also examine the CSR impact from a stakeholder perspective, paying special attention to the organizational, economic, and societal stakeholders. Lastly, address the company's current CSR status. Examine the organization's current and/or future CSR initiatives, and answer the following questions: Has the corporation taken a strategic CSR approach to business? What impact does the corporation currently have on the five driving forces of CSR? What current and future plans does the corporation have for influencing/impacting the five driving forces of CSR? The final project is divided into two milestones and a final product, submitted at various points (Module Two, Module Four, Module Seven) in the course to scaffold learning and ensure a quality final submission. Your completed CSR paper must address each aspect of the critical elements listed below. Critical Elements Specifically, the following critical elements must be addressed in your completed paper: I. II. III. Corporation Background and History: Provide a brief history of the corporation, which includes its origins, founders, main products and services, and the industries the corporation services. Corporation's CSR Issue a) Description of CSR issue: Provide a description of the CSR issue that the corporation endured along with a timeline of events. b) Stakeholder Impact: i. Describe the impact on the organizational stakeholders such as employees, executives, or the board of directors. ii. Describe the impact on the economic stakeholders such as customers, competitors, creditors, distributors, or suppliers. iii. Describe the impact on the societal stakeholders such as community, environment, government, or regulators. c) CSR Filter: Explain how the corporation's CSR filter failed or how it was flawed. Corporation's Current Situation: a) Current Status of Corporation: Provide a description of how the corporation is faring today and if the CSR issues have been resolved. b) Strategic CSR: Explain how the corporation has made CSR part of its strategy. c) Five Driving Forces of CSR: Identify at least two of the five driving forces of CSR that the corporation has the most impact/influence on. The five driving forces are affluence, sustainability, globalization, media, and brands. IV. V. VI. Conscious Capitalism: Explain how the corporation is fulfilling the concept of conscious capitalism. CSR Now and in the Future: a) CSR Initiatives: Explain the CSR initiatives that the corporation is undertaking currently or in the future. b) Stakeholder Priority: Identify and explain the corporation's stakeholder priority based on its CSR initiatives. Lessons Learned: a) What Did The Corporation Learn: Identify and explain what lessons the corporation learned from its CSR issues. b) CSR Filter: Explain if it has strengthened its CSR filter to ensure it will not have CSR issues in the future. Milestones Milestone One: Proposal In Module Two, select a company that has endured CSR issues and provide a brief explanation of the CSR issue(s) the company has faced. Additionally, provide a brief rationale for choosing this particular company for your final project. This milestone will be graded with the Milestone One Rubric. Milestone Two: Outline of Final Paper In Module Four, submit an outline that addresses each of the critical elements of the final project, listed above. Provide at least two bullets per critical element. This milestone will be graded with the Milestone Two Checklist. Final Submission: CSR Paper In Module Seven, submit the final version of all portions of your final paper within a single document. This submission will be graded with the Final Project Rubric. Milestone One Rubric Overview: Your Milestone One submission identifies the corporation you have chosen for your final project. You must select a corporation that has endured CSR issues in the past. Select a corporation with ample amounts of information available about it, so that you are able to meet the final project requirements. Milestone One must include a brief history of the corporation, a description of the CSR issue, and your rationale for choosing the corporation. Requirements of submission: Written components of project must follow these formatting guidelines: double spacing, 12-point Times New Roman font, 1-inch margins, APA citations, 2-3 paragraphs in length. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Instructor feedback: Students can find their feedback in the Grade Center where the instructor will approve or disapprove of your selection. Critical Elements Exemplary 100% Meets \"Proficient\" criteria and incorporates significant history offering insight and development into the corporation chosen Proficient 85% Identifies corporation and provides brief history Needs Improvement 55% Identifies corporation, with minimal information related to history of corporation Not Evident 0% Does not identify corporation or is missing information about its history Rationale and Reasoning Meets \"Proficient\" criteria and incorporates a well-reasoned rationale for corporation selection Rationale and reason for corporation selection are clearly stated Rationale and reason for corporation selection are not clearly stated Rationale and reason for corporation selection are not stated 30 Description of CSR Issue Meets \"Proficient\" criteria and incorporates a significant summary offering insight into the CSR issue Summary describes CSR issue with insight Summary describing CSR issue provides minimal information and is not clearly stated Summary describing CSR issue is missing 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Milestone Submission: Corporation Selection and History Earned Total Value 30 100% Milestone Two Checklist Overview: Your Milestone Two submission is a detailed outline that must incorporate each of the critical elements of the final project. The checklist below provides a guideline for each critical element that must be covered in the outline. Place the critical elements listed below into an outline and add one to two bullet items per critical element. Each bullet item should serve as the basis of your information for that critical element. The intent of this outline is to ensure you are on the right track for your final project. A comprehensive outline will provide a solid foundation as you develop and complete your final project. Requirements of submission: Written components of project must follow these formatting guidelines when applicable: 12-point Times New Roman font, 1-inch margins, and APA citations. Research: Include at least 2 of the 4 required sources of research in a reference page. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Instructor feedback: Students can find their feedback in the Grade Center where the instructor will provide feedback on your project outline. Critical Elements Corporation Background and History Description of CSR Issue Stakeholder Impact CSR Filter Failure Current Status of Corporation Strategic CSR First Chosen Driving Force of CSR Second Chosen Driving Force of CSR Conscious Capitalism Current CSR Initiatives Stakeholder Priority Lessons Learned Are all elements covered? If no, what is missing? Instructor Feedback/Comments CSR Filter Today Research Final Project Rubric Requirements of submission: The final project submission should include a cover page, have approximately 6-8 pages of content, and include a reference page. Your paper must use double spacing, 12-point Times New Roman font, 1-inch margins, and APA citations. Research: Incorporate a minimum of four scholarly resources following APA guidelines for citations and references. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Instructor feedback: Students can find their feedback in the Grade Center. Critical Elements Exemplary 100% Meets \"Proficient\" criteria and includes examples that illustrate aspects Meets \"Proficient\" criteria and includes scholarly examples Proficient 85% Describes selected corporation's background and history in sufficient detail Describes corporation's CSR issue in sufficient detail Stakeholder Impact Meets \"Proficient\" criteria and includes examples that illustrate aspects CSR Filter Failure Meets \"Proficient\" criteria and includes specific examples of how this failed Meets \"Proficient\" criteria and includes specific examples of how the corporation is faring today Meets \"Proficient\" criteria and includes specific examples of how the corporation incorporates strategic CSR Meets \"Proficient\" criteria and includes specific examples of the five driving forces of CSR Corporation Background and History Description of CSR Issue Current Status of Corporation Strategic CSR Five Driving Forces of CSR Not Evident 0% Does not describe selected corporation's background and credentials Does not describe selected corporation's CSR issue Value Describes how the CSR issue impacted specific organizational, economic, and societal stakeholders in sufficient detail Describes how the CSR filter failed in sufficient detail and how it led to the CSR issues Describes the current status of the corporation with sufficient detail after its CSR issues Needs Improvement 55% Describes selected corporation's history but with gaps in background Describes selected corporation's CSR issue but with gaps in the description Describes how the CSR issue impacted the organization, but does not identify specific organizational, economic, or societal stakeholder Describes how the CSR filter failed but with minimal detail on how it led to the CSR issues Describes the current status of the corporation with minimal detail after its CSR issues Does not describe the impact of the CSR issue on the organizational, economic, or societal stakeholder 10 Does not describe how the CSR filter failed, which led to the CSR issues Does not describe the current status of the corporation after its CSR issues 7 Describes how the corporation incorporates strategic CSR with sufficient detail Describes how the corporation incorporates strategic CSR with minimal detail Does not describe or address how the corporation incorporates strategic CSR 10 Assesses the impact and influence that the corporation has on the five driving forces with sufficient detail Assesses the impact and influence that the corporation has on the five driving forces with minimal detail Does not assess how the corporation impacts or influences the driving forces 7 7 10 6 Conscious Capitalism Meets \"Proficient\" criteria and includes specific examples of conscious capitalism Describes how the corporation meets the concept of conscious capitalism with sufficient detail Describes how the corporation meets the concept of conscious capitalism with minimal detail Current CSR Initiatives Meets \"Proficient\" criteria and includes current CSR initiatives with scholarly examples Meets \"Proficient\" criteria and includes specific examples of the stakeholder priority Meets \"Proficient\" criteria and includes lessons learned with scholarly examples Meets \"Proficient\" criteria and includes specific examples of the current CSR filter Provides a minimum of 4 sources of scholarly research with proper APA formatting Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-toread format Describes the corporation's current CSR initiatives and provides specific examples Describes the stakeholder priority with sufficient detail Describes the corporation's current CSR initiatives but does not provide specific examples Describes the stakeholder priority with minimal detail Explains the lessons learned and provides specific examples to support explanation Describes the current CSR filter with sufficient detail Explains the lessons learned but does not provide examples Provides at least 3 sources of scholarly research with proper APA formatting Submission has no major errors related to citations, grammar, spelling, syntax, or organization Provides at least 2 sources of scholarly research with proper APA formatting Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Stakeholder Priority Lessons Learned CSR Filter Today Research Articulation of Response Describes the current CSR filter with minimal detail Does not describe how the corporation meets the concept of conscious capitalism Does not describe or provide examples of the corporation's current CSR initiatives Does not describe the stakeholder priority 7 Does not explain the lessons learned and provides no examples Does not describe the current CSR filter 6 Provides only 1 or no sources of scholarly research with APA formatting issues Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Earned Total 8 6 6 5 100%