Olympic Rent-A-Car US.

1. Olympic Rent-A-Car: A Short SWOT Analysis

Identify at least three items in each category and discuss the implications

Focus on aspects like the car rental industry, main competitors, market share, loyalty programs (S+W), market segments, customer trends, technology, operators at different destinations, B2B marketing, etc.

2. Which one of the following four alternatives will you recommend, and why?

Match Enterprise's program and up advertising spending

Do nothing and hope Enterprise will hurt Hertz and Avis but have little impact on Olympic

Withdraw from the loyalty program game

Find other ways to compete