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Olympus, Inc, manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,000 for the Sleepeze, 12,000
Olympus, Inc, manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,000 for the Sleepeze, 12,000 for the Plushette, and 5,000 for the Ultinia. Gene Dixon, vice president of sales, has provided the following information: a. Salaries for his ofce (including himself at $65,000, a marketing research assistant at $40,000, and an administrative assistant at $25,000) are budgeted for $130,000 next year. b. Depreciation on the ofces and equipment is $20,000 per year. 0. Ofce supplies and other expenses total $21,000 per year. d. Advertising has been steady at $20,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this highend mattress. Gene believes the company should spend 15 percent of rst-year Ultima sales for a print and television campaign. e. Commissions on the Sleepeze and Plushette lines are 5 percent of sales. These ommissions are paid to independent jobbers who sell the mattresses to retail stores. f. Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress. Required: 1. Suppose that Gene is considering three sales scenarios as follows: Pessimistic Ex eeted O timistic Price Quantity Price Quantity Price Quantity Sleepeze s 180 12,500 $ 200 15,000 $ 200 18,000 Plushette $ 300 10,000 is 350 12,000 0 300 14,000 Ultima 3; 900 2,000 is 1,000 5,000 $ 1,200 5,000 Prepare a revenue budget for the Sales Division for the coming year for each scenario. 2. Prepare a exible expense budget for the Sales Division for the three scenarios above
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