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om and his dad combined their love of baseball with a business venture. They purchased a small cart and began selling memorabilia outside of their

om and his dad combined their love of baseball with a business venture. They purchased a small cart and began selling memorabilia outside of their hometown stadium. Their first year went well, but the past two years have been quite a struggle. Due to poor economic conditions and the team's horrible record, ticket sales at the stadium are down, which has significantly hurt their sales as well. As a recent business graduate, you explain to them that
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-the business does not fill a sufficient need for most people.
-social entrepreneurs are currently getting most of the attention.
-this type of business is always high risk because it is seasonal.
-environmental circumstances are dynamic and tough to control.

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