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ome researchers have used the term central-route processing to describe the: a.attitude change when consumers' motivation, ability, and opportunity is low.b.attitude formation and change process
ome researchers have used the term central-route processing to describe the:
a.attitude change when consumers' motivation, ability, and opportunity is low.b.attitude formation and change process when consumer processing effort is high.c.superficial analysis and processing of a message.d.approach that suggests that attitudes are based on emotions.e.attitude formation and change that involves low elaboration.
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