1. Present three unidimensional and three multidimensional abstract concepts. Explain why these concepts have either one or more than one dimension.
2. Provide an operational definition of the concept of service quality and develop questions that would measure service quality.
3. Define each of the following concepts, and then operationally define each one by providing correspondence rules between the definition and the scale:
4. Purchasing intention for an iPhone
5. Consumer involvement with cars
6. A workaholic