On 4 April 2020, Luckin Coffee admitted that its COO, Jian Liu, had fabricated the Companys 2019 Sales result. What pressured the firm to make fraudulent numbers? Why did the firm need to inflate its sales? What led Muddy Waters to question Luckin Coffees financial and operational figures in January 2020? How does new technology (e.g, new social media (wechat, weibo), mobile apps, big data analysis) aid the analysis? Are you able to use break-even analysis and target pricing analysis tool to explain why Muddy Waters believed that Luckin Coffees reported numbers were fake, and its current pricing strategy wont be able to generate required performance to meet the market expectation?