On average, do people prefer a... 6 game package with 300-level, mid-court seats and a $20 gift certificate for $35/seat or a 3 game package with 300-level, corner seats that come with a hotdog and soda for $15/seat?

Consider a 10 game package with 300-level, midcourt seats and no promotion for $35/seat. Would the average customer rather get upgraded to 200-level, midcourt seats, or have a price reduction to $25/seat and a free hotdog and soda?

Calculate the importance of each attribute and then list them in order from most important to least.

Consider a 3 game package with 300-level, behind the basket seats and no promotion for $15/seat. How much would the average customer be willing to pay to move to 300-level seats on the corners?