On each of the following persona please describe the following:

 

1. Describe the overarching message and marketing goals for each persona.

 

2. Describe the content types that you'll use to communicate to each persona (videos, photos, blog posts, ebook, infographics, podcasts, etc.)

 

3. Describe which channels you'll use for each persona (website, social media (Facebook, Pinterest, Instagram, Twitter, YouTube, LinkedIn, Snapchat, etc.)

 

4. Fourth, discuss how you will use the analytics for the channels to measure if your marketing goals are being met.

 

 

Persona 1 - The Experienced Professional: This persona is a coffee connoisseur between the ages of 25-45 who is highly educated and has an appreciation for the art and science of coffee. They like to explore new and different coffees from all over the world, and are willing to spend a little extra for quality. They are also very knowledgeable about the roasting process and like to experiment with different roasting techniques.

 

Persona 2 - The Health Conscious Consumer: This persona is between the ages of 25-45 who is health conscious and looking for a healthy beverage option. They are willing to pay a premium for organic, fair-trade and sustainable coffees. They are also looking for low-acid and low-caffeine options

 

Persona 3 - The Budget Conscious Coffee Drinker: This persona is between the ages of 25-45 who is looking for a quality cup of coffee at an affordable price point. They are willing to try various coffees, but are less adventurous than the Experienced Professional. They are also looking for convenience, so they may prefer pre-ground and pre-measured coffee options