On Folgers.com

1. On the company's web site, find a page that has a lot of written content.

2. Evaluate it based on the tips and examples from the chapters in this Module and on your own experience as a consumer.

3.Is the copy easy to read? If so, why? What elements does it include that make the page easy to scan?

4. If the copy on the web site is not easy to read, copy and paste it into your activity and rewrite the copy and use elements so that it is easier to read.

5. Explain why it is important to design for the user's experience.