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On Friday, February 8 , 2 0 1 3 , J . C . Penney ( JCP ) CEO Ron Johnson was facing the un

On Friday, February 8,2013, J. C. Penney (JCP) CEO Ron Johnson was facing the un- enviable task of turning around one of America's oldest and most prominent retailers. The past three years had seen variable financial results for the company (Exhibit 36.1 through Exhibit 36.4) and the cash balance had gradually declined. According to Johnson, "as we execute our ambitious transformation plan, we are pleased with the great strides we made to improve J. C. Penney's cost structure, technology platforms and the overall customer experience. We have accomplished so much in the last twelve months. We believe the bold actions taken in 2012 will materially improve the Com- pany's long-term growth and profitability."

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