Question
On Sept. 29 Tim Hortons (a Canadian fast food franchise known mostly for coffee) dropped their Double Double clothing (see https://thedripdrop.ca/ ) for a limited
On Sept. 29 Tim Hortons (a Canadian fast food franchise known mostly for coffee) dropped their Double Double clothing (see https://thedripdrop.ca/ ) for a limited time. Indicate which one of Ansoff's strategic alternatives they were using as their growth strategy and why you selected that alternative? What else might they have done?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
